Digital Marketing Advice & Tips for in-house digital marketers
This post will provide you with some valuable advice and tips on how to be a better in-house digital marketer. If you are building your skills as an in-house digital marketer, then this post is for you!
I have been working with several clients over the past few years and have learned some valuable lessons about what it takes to be successful as an in-house digital marketer. My role has varied from working closely with the CMO on strategic initiatives, to helping the creative team develop content marketing campaigns, to managing the overall online presence of our clients’ brands.
Here are some things I learned along the way:
1) Learn how to execute like an agency but adapt like a startup
2) Know your client’s goals inside and out (and make sure they are realistic)
3) Be comfortable being uncomfortable – embrace change and don’t get stuck doing things the same way every year
4) Embrace failure – learn from mistakes and take risks often!